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AI Visibility  ·  GEO

When AI answers, are you in it?

People are starting to ask ChatGPT, Perplexity, Gemini, and Google’s AI Overviews who to hire in the Treasure Valley — instead of scrolling a page of links.

Get Your AuditSee Pricing
Audit $500–$1,500We sell the fix, not a tool
01 — The question

Someone asks an AI who to hire.

Those answers name a handful of businesses. Not a page of links — a handful of names.

02 — Where it looks

It reads the web its own way.

Crawlers like GPTBot, PerplexityBot, and ClaudeBot, a plain-language llms.txt, structured data, and facts a model can lift and quote.

03 — Left out

Blocked, unreadable, uncited.

If your robots.txt silently turns the crawlers away and your pages bury the facts in adjectives, the answer names someone else.

04 — We fix it

Crawler access, llms.txt, schema, quotable pages.

On a small site that is typically two to four hours of work.

05 — We re-audit monthly

Then we measure whether it moved.

On a retainer the score gets re-run every month. If it did not move, we say so.

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Illustration · how an answer engine reads the web · the checks are the audit below · the answer is the goal, not a promise

What GEO actually is

GEO stands for Generative Engine Optimization. It is SEO for AI answers.

Regular search

Regular search hands you ten links and lets you pick.

An AI assistant

An AI assistant reads the web for you and answers in a paragraph — naming two or three businesses and skipping everyone else.

Getting named is a different problem from ranking, and it has different causes:

  1. 01 · Crawlers

    whether AI crawlers are allowed onto your site at all

  2. 02 · Quotable

    whether your pages contain plain statements a model can quote without guessing

  3. 03 · Structured data

    whether your business is described in structured data

  4. 04 · Mentions

    and whether anyone mentions you on the platforms these models read

Most local business websites were never built with any of that in mind. That is the whole opportunity.

One thing we will not do: quote you a statistic about how much of local search has moved to AI answers. We have not measured it, and the figures being passed around are not sourced well enough to put on a page. What we can measure is your site, and that is what the audit is.

What's in the audit

Six checks, one score out of 100, and a written report you keep whether or not you hire us for the fix.

  • Overall GEO scoreA single number, 0–100, so there is something to move. Re-run monthly on a retainer.

    Illustration · the six checks around one score; no site has been measured here

  • AI crawlersWhether GPTBot, PerplexityBot, ClaudeBot and the rest are allowed in by your robots.txt — or silently blocked.
  • llms.txtA plain-language file that tells AI systems what your business does and which pages matter. Most sites do not have one.
  • CitabilityWhether your pages state facts a model can lift and quote, or bury everything in marketing adjectives it has to guess at.
  • Schema / structured dataThe machine-readable description of your business, services, prices, and hours that AI systems read first.
  • Brand mentionsWhether your business is named anywhere on the platforms these models trust and pull from.
  • Platform readinessScored separately for ChatGPT, Perplexity, Google AI Overviews, and Gemini — they do not read the web the same way.

How we work

Diagnosis first. You see the problem before you decide anything.

  1. We run the audit

    Before the consult or right after it. All we need is your website address — nothing to install, nothing to sign in to.

  2. We walk you through what matters

    Not thirty findings. The three or four that are actually costing you, in plain English, on a screen share. You keep the report either way.

  3. We fix it

    Crawler access, llms.txt, structured data, rewriting key pages so they can be quoted, and building brand mentions where the models look. On a small site that is typically two to four hours of work.

  4. We re-audit monthly

    On a retainer the score gets re-run and reported to you every month, so you can see whether the work moved it. If it did not move, we say so.

Illustration · the four steps in order, and the fourth looping back to the first every month, on a retainer

What it costs

Ranges, not fixed prices — a five-page site and a fifty-page site are different jobs. You get a fixed written quote after the consult.

The audit
$500–$1,500
one-time
  • All six checks, scored
  • Written report you keep
  • Prioritised fix list
  • Thirty-minute walkthrough
  • No obligation to continue
Start Here
Implementation the actual work
$2,000–$5,000/mo
month to month
  • Everything in the audit
  • The fixes actually made
  • Monthly re-audit and score report
  • Brand mention work
  • Stop whenever it stops being worth it
Book a Consult
Larger scope
$5,000–$12,000/mo
multi-site or multi-location

Most Treasure Valley businesses do not need this tier

  • Several sites or locations
  • Ongoing content work for citability
  • Scoped and quoted in writing
Talk to Us

GEO sits alongside the rest of what we do — websites, AI agents, and custom apps — and does not replace any of it. There is no checkout on this site; every engagement starts with a free consult and a written quote.

Common questions

  • SEOranking in a list of blue links
  • Both care aboutclean, fast, well-structured pages
  • GEO addswhether AI crawlers are allowed in at all · statements that can be quoted cleanly · whether your business is mentioned anywhere the models read
Illustration · the first answer, drawn
What is the difference between GEO and SEO?

SEO is about ranking in a list of blue links. GEO is about being the source an AI assistant uses when it answers in a sentence instead of a list. The work overlaps — both care about clean, fast, well-structured pages — but GEO adds things classic SEO never had to think about: whether AI crawlers are allowed in at all, whether your pages contain statements that can be quoted cleanly, and whether your business is mentioned anywhere the models read.

Does this replace my Google SEO?

No, and be careful with anyone who says it does. Regular search is still where most local businesses get found. GEO is an additional surface, not a replacement. If you already have someone doing SEO, we can work alongside them — most of what we change is technical and does not conflict with content or link work.

How long before anything changes?

The technical fixes — crawler access, llms.txt, structured data, page rewrites — are usually done in the first two to four hours of work on a small site, and the audit score moves as soon as we re-run it. How fast that turns into your business actually being named in AI answers is not something we will promise a date for. It depends on how often the models refresh, and nobody outside those companies knows that schedule. We report the score honestly either way.

Are you selling me software?

No. There is no login, no dashboard, and no subscription to a tool. The audit engine we run is open source and free — you could run it yourself. What you are paying for is someone reading the output, knowing which three findings out of thirty actually matter for your business, and doing the fixes.

What do you need from me?

For the audit, just your website address — we can run it before we ever speak. For the implementation, we need access to publish changes to the site, or a contact at whoever manages it. If Boise AI already built or hosts your site, we already have what we need.

How does the consult work?

Thirty minutes, free, no pitch. We walk through the findings on screen — usually three or four that matter — and tell you what the fix involves and what it would cost inside the bands published on this page. You get a written quote afterwards. There is no checkout and no signup on this site.

Find out where you actually stand

Book the consult and we'll run your site before we talk, so the call starts with your real numbers instead of a pitch.

Get Your Audit

Or call (208) 314-3653 [email protected]