Pricing

Straight pricing, quoted in writing.

The website and app prices are published. Scroll, and watch what two years of each one actually costs.

01 — A website

One build, then a monthly.

Starter is $1,500 to build, then $99 a month. Growth is $3,500, then $199. Each pillar is one month of what you’ve paid in total.

02 — Two years

Nothing hiding in month 24.

At month 24, Starter comes to $3,876 all in and Growth to $8,276. The site is yours to keep either way.

03 — An app you can own

Every monthly buys some of it back.

The small business app is $1,500 to build and $249 a month. Every monthly knocks $124.50 off the $3,500 it costs to own it outright.

04 — The floor

It bottoms out at $512.

After 24 months the buyout stops shrinking, and it stays $512 for as long as you host with us.

05 — Your number

Starting prices, fixed in writing.

Scope sets your final number, and you get it in writing before any money moves.

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Every pillar, coin, and label is computed from the prices on this page · Starting prices; custom work is quoted

Five ways to work with us: a new website we design and build, a walkable 3D world, an AI assistant on the website you already have, a custom app we build and host, or an AI visibility audit and fix. Every project gets a fixed written quote after a free consult — before you pay anything.

One distinction worth knowing up front:

A website

a website is something you own — you keep it if you ever leave.

The AI assistant

The AI assistant is a service you lease, month to month — it runs on our infrastructure, we maintain it, and it stops working if the subscription does.

Neither is hidden in the other below.

Illustration · the one distinction, drawn: a solid line to what you own, a monthly pulse to what you lease

A new website, designed and built for you

One-time build, then a simple monthly for hosting, upkeep, and the AI assistant inside it. These are starting points — scope sets the final number, and you get it in writing before any money moves.

Starter

$1,500 build

then $99/month

Month 24$3,876 all in

Illustration · one pillar per month, paid in total

  • Up to 5 pages, custom-designed
  • Embedded AI assistant trained on your business
  • Lead capture with conversation transcripts
  • Mobile-optimized and SEO-ready
  • Hosting and maintenance included
Book a free consult

Custom

Let's talk

scoped to your workflows

  • Unlimited pages
  • Connecting the assistant to your real systems — scheduling, CRM, order data
  • Custom workflows and automations
  • Dedicated support
Talk to us

Why this exists

Your first employee: $1,500 to build, then $99 a month.

We started Boise AI to help entrepreneurs start businesses they otherwise couldn't afford to staff. A website with the agent inside is $1,500 to build, then $99 a month — it answers your customers while you do the work. Fixed quote in writing before you pay anything.

An agent on the website you already have

One line of code on your existing site. It answers your customers from a knowledge base we write with you, and captures the ones who want a callback — with the whole conversation attached.

Your existing site

One line of code

Your knowledge base

written by us and approved by you before it goes live

Your customers

The assistant

Optional

the same agent answering your phone line

It answers

from a knowledge base we write with you

Not in the knowledge base

it says it doesn't know and hands over your phone number

Wants a callback

captured, with the whole conversation attached

You

Every lead sent to you with the full conversation attached

Illustration · this section, drawn: what it answers from, what it does with a question, and how the lead reaches you

What's included

  • A free consult first — we work out whether this actually helps you
  • Your knowledge base, written by us and approved by you before it goes live
  • Install on your existing site — no rebuild, nothing for your staff to learn
  • Every lead sent to you with the full conversation attached
  • Hosting, monitoring, and knowledge-base updates included
  • Optional: the same agent answering your phone line — our own line, (208) 314-3653, is answered by it today. Call it and hear for yourself

Priced per business, because the work is writing your knowledge base — a two-service business and a twelve-service business aren't the same job. You get a fixed number in writing after the consult.

Book a free consult

What the first two years add up to

The build fee at month zero, then the monthly. Drag the month to read any line. The agent on a site you already have is quoted per business, so it isn’t drawn.

From the prices on this page · Starter $1,500 + $99/mo · Growth $3,500 + $199/mo · Small business app $1,500 + $249/mo · buyouts and credits not shown

Custom apps, built and hosted for you

A small business can own its own custom app for $5,000 — $1,500 to build it, $3,500 to own it outright. Bigger, more involved builds are quoted from $10,000 and run on their own terms. Both tiers publish the buyout price, so there is nothing to negotiate later.

This is the one thing we build that works differently from a website. The app belongs to Boise AI and runs on our infrastructure until you buy it. A website is yours the moment it's paid for; an app becomes yours when the buyout is paid and the release form is signed. We'd rather you know that on day one than find out later.

The small business app — $5,000 to own

We priced this tier for a business that doesn't have the money yet. A low build fee, no deposit, a monthly you can stop whenever, and every monthly you pay knocks money off the cost of owning it outright.

Every monthly knocks $124.50 off the $3,500 it costs to own it outright. The credit stops after 24 months — the buyout floors at $512.Illustration · one notch per monthly; every number in the ring is worked out from these terms

Build

$1,500 one-time

scoped and quoted in writing first

  • Custom app built for how your business actually works
  • Fixed written quote before any money moves
  • No deposit — but non-refundable once the build starts
Book a free consult

Buy it outright

$3,500 less credit

buy at any point, price published

  • $3,500 minus half of every monthly you've paid
  • The credit stops after 24 months — the buyout floors at $512
  • Paid in full plus a signed release form makes it yours — your business name on it
  • You get the app's files and the tools it runs on. Host it yourself, or anywhere you like
  • Want us to keep hosting it? $249 a year after you own it, not $249 a month
Book a free consult

What the buyout actually costs

On the small business app, every monthly you pay knocks $124.50 off the buyout. On a custom build, the buyout is flat at half the quote. Here is the whole curve for both tiers, so you never have to ask.

  • Buy immediately: $3,500 — $5,000 total including the build
  • After 1 month: $3,375.50
  • After 10 months: $2,255
  • After 20 months: $1,010
  • After 24 months: $512 — and it stays $512 for as long as you host with us
The same points as a plain list
  • Buy immediately: $3,500 — $5,000 total including the build
  • After 1 month: $3,375.50
  • After 10 months: $2,255
  • After 20 months: $1,010
  • After 24 months: $512 — and it stays $512 for as long as you host with us

Hosting with us costs more over time than buying early — that's the honest trade. You're paying us to carry it so you don't have to. And the month you own it, hosting drops from $249 a month to $249 a year, because you're no longer paying us to own it for you. That $249 a year is the server and keeping it online; bug fixes and changes on an app you own are quoted when you need them.

The custom build — $10,000 and up

A build this size is a different job, so it runs on different terms. Half down before we start, and owning it costs half of what we built. Still published, still fixed — it just doesn't shrink over time, because this tier isn't the one carrying a small business.

A $10,000 build costs $5,000 to own — $15,000 all in

Build

$10,000 and up

quoted in writing after we scope it

  • Scoped on a call, then a fixed number in writing
  • 50% of the quote due before the build starts
  • You can still cancel for any reason — terms below
Book a free consult

Hosted

$249/month

we own it, we run it

  • Same coverage: hosting, uptime, security updates, bug fixes on the app as built
  • New features quoted separately — never assumed
  • These monthlies don't come off the buyout — that credit belongs to the small business app
Book a free consult

Buy it outright

50% of the build

published, fixed, doesn't decay

  • A $10,000 build costs $5,000 to own — $15,000 all in
  • Same price on day one as in year three, so buying early costs you the least overall
  • Paid in full plus a signed release form makes it yours, your business name on it
  • You get the app's files and the tools it runs on — host it anywhere, or leave it with us for $249 a year
Book a free consult

Half down, and a written way out

A build that size books weeks of our time, so half the quoted price is due before we start. You can still walk away for any reason. Walking away costs more the longer we've been building, because by then the work is already done.

The same terms as a plain list
  • Before the build starts: 50% of the quoted price.
  • Cancel within 7 days: a $1,000 cancellation fee. The rest of the deposit comes back to you in full.
  • Cancel after 7 days: a $2,000 cancellation fee. The rest comes back.
  • Cancel after 2 weeks: the fee is 50% of the quoted price, which is the deposit — nothing comes back.

The clock starts the day the deposit is paid. Builds under $10,000 don't use these terms — that build fee is simply non-refundable once the build starts. Whatever you sign governs the job.

Add-on

AI visibility (GEO)

Whether ChatGPT, Perplexity, Gemini, and Google's AI Overviews can read your site and name your business when someone asks who to hire around here. We audit it, hand you the report, and do the fixes.

The audit is $500–$1,500 one-time. Implementation and a monthly re-audit run $2,000–$5,000/month. Several sites or locations is $5,000–$12,000/month and most Treasure Valley businesses don't need it. Ranges, because a five-page site and a fifty-page site are different jobs — the fixed number comes in writing after the consult.

This is separate from the website and app prices above; it doesn't replace any of them. What the audit covers →

Illustration · the three ranges in the text; the audit is one-time, and the lower two are per month, on one shared scale

Get Your Audit

Flagship

The Business Brain

A private AI that works for the owner, not just your visitors: it answers your phone, rings you with a briefing after real calls, remembers everything you tell it, and speaks with a real voice. It runs our own company today.

No published price — it's the most involved thing we build. Scoped and quoted in writing after a free consult. What it is →

Meet the Brain
Illustration · the paragraph beside it, drawn: four things it does, around the owner it works for

What we don't do

We'd rather tell you now than after you've paid.

  • The assistant doesn't touch your internal systems out of the box. No live order status, no real-time calendar availability, no inventory counts. It answers from the knowledge base and captures the request — you confirm.
  • It doesn't book, move, or cancel anything by itself. It collects the ask; a human closes the loop.
  • It won't invent an answer. If something isn't in your knowledge base, it says it doesn't know and hands over your phone number. That's the design, not a limitation we're working around.
  • Connecting to your real systems is real work. It's possible, it's the Custom tier, and it gets scoped and quoted properly — never sold as a checkbox.
Illustration · the list beside it, drawn: inside the ring is what it does

3D worlds and custom builds

A walkable 3D world or event, a custom automation, or a custom AI agent. Every one is different, so each is scoped on a free consult and quoted in writing before you pay anything. Walk our 3D world →

What affects price: size and complexity, number of integrations, and ongoing support level.

Book a free consult
Illustration · a walkable world and the three things that affect price, with no scale and no price on it

Starting prices, fixed in writing.

Scope sets your final number, and you get it in writing before any money moves.

Book a Free Consult

Or call (208) 314-3653 [email protected]