Last updated: 1 August 2026
What this covers
This policy describes what BOISE AI collects when you browse this site, submit a contact or pricing form, or chat with one of our AI agents, and what we do with it.
Information we collect
- Contact & lead details — name, email, phone, business name, and industry, when you submit the contact or pricing-quote form. Stored so we can follow up about the request you made.
- Chat messages — what you type into an agent panel is sent to our AI model provider to generate a reply. We do not keep the conversation. The server holds no session state and stores no transcripts. There are exactly two exceptions, both narrow and both listed below:
- If the agent cannot answer something, that single question — trimmed to 240 characters, nothing else from the conversation — is kept for 30 days so we can fix the gap in what it knows, then automatically deleted. This is the only way the agent ever gets better.
- If you use "Request a callback" and submit the form, the conversation you just had is attached to your enquiry, so whoever follows up can see what you were actually asking about. That is kept with the enquiry as a business record — see How long we keep it below.
Chat content is never sold, and never shared beyond the model provider needed to generate the reply.
- Client details — if you become a client, the business contact details we need to run your account and reach you. There is no customer login on this site and no account for you to create.
- Basic usage data — standard web server logs and cookie preferences (see below). We do not use third-party ad-tracking pixels on this site.
How we use it
- To respond to inquiries and demo/quote requests you submit.
- To run the agent chat you initiate and return a relevant reply.
- To deliver and support the services you have engaged us for, if you are a client.
- We do not sell your data, and we do not share it with third parties except the infrastructure providers needed to run this site and the underlying AI models (e.g. our model provider, to generate agent replies).
How long we keep it
- Enquiries and the conversation attached to them — kept as a business record, with no automatic expiry, until you ask us to delete them. We keep these because they are the record of a request you made to us and of what we said back; an enquiry that vanished on a timer would be worse for you, not better. Ask and we will delete it — see Your controls.
- Unanswered questions — 30 days, deleted automatically.
- Aggregate usage counters — 45 days, deleted automatically. These are integers only (how many conversations, how many went unanswered). They contain no message content and are not linked to you.
Agents on other businesses' websites
When you chat with a BOISE AI agent embedded on another company's website, the same technical rules above apply — the conversation is not stored, and only a submitted callback form creates a record. That record belongs to that business, not to us: it is delivered to them and their own privacy policy governs what they do with it afterwards. We provide the software and the storage; they decide how they use what you send them. If you want an enquiry you made on someone else's site deleted, contacting them directly is the fastest route, but you can also email us and we will act on it.
Cookies
We use a minimal cookie banner to remember your consent choice. Declining still lets you use the site; some non-essential conveniences may be disabled.
Your controls
- Ask us to access, correct, or delete the personal data we hold about you by emailing [email protected].
- Unsubscribe from any marketing email using the link in that email.
- Ordinary chat leaves nothing to delete — it is never stored. If you submitted a callback form, email the address above and we will delete that enquiry and the conversation attached to it.
Changes
If this policy changes materially, we'll update the date above and, where required, notify account holders directly.
Contact
Questions about this policy: [email protected], or use the contact form.